Master Claude for Marketing in 72 Minutes (FULL COURSE)

If you want to use Claude to run your marketing, this is the only video you need to watch. This is the most in-depth video you will find anywhere on the internet on how to actually use Claude for marketing. I've been using Claude co-work every single day to run my business for the last 5 months. And I'm currently doing six figures a month largely thanks to Claude. So, in this video, I'm going to show you what's actually possible. I'm going to show you how to clone your own voice so content sounds like you wrote it. Generate scroll stopping images and videos without a designer. build a system that finds your customers and writes the outreach messages for you and how to take advantage of one of the biggest opportunities in AI marketing right now. Plus, I'm giving you my exact road maps and prompt packs completely free so you could build right alongside me in this video. So, without further ado, let's dive right into this. All right, guys. So, first of all, this is going to be a very in-depth and detailed course on how to use Claude for marketing. But even if you're non-technical, this video is going to break it down simply so anybody can understand it. And to start this off, I'm going to share this resource pack with you guys completely for free. This is going to be your step-by-step guide breaking down with visuals what it is that we're building along with the exact prompt that you could copy to follow along throughout this entire video. As you can see, there are tons of different steps here showing you how to build specific skills. I'm going to give you the prompts for the skills and so many other things that we're going to cover. So, first of all, what you guys need to do is download this free resource and I'm going to show you how to do that right now. All right. All right. So, in order to get this resource, there will be a link in the description as well as the top pinned comment. And we are going to come here to Gumroad. Just put $0. If you guys want to pay me for this, just subscribe to the channel if you are not already subscribed. And then you could have this for free. Just click on I want this. And then we're going to put in our contact information. We're just going to add our email address as well as you could grab my 15 co-work skills and a couple of other different, you know, products that I have on here that are also completely for free. Then you're going to put in your email. Just click get. And just like that, we now have this teaching pack. We're going to click download. This is going to be an HTML file. So, I could just click on this, open it up. It should open up in your browser. And then you will see this exact same guide, which we're going to use to follow along with this video, set this up all for you. All right. So, now that we actually have this download, let's talk about what it is that we are going to be building. So, first of all, we're going to be building basically an entire Claude co-working engine. Essentially, Claude is going to be the center of this along with our specific voice that we're going to craft inside of Claude as well as we're going to connect this to the different marketing tools that we use. So whether that is Higsfield or Clay or Zappy or Gmail, basically all the different tools we use to run our business, we're able to pull directly into Claude in order to create content and marketing material for us. Now, the next step is we need to make sure we have the Claude desktop app downloaded. If you do not already have it downloaded, there will be a link in the description and the pinned comment. So go ahead and download this and then from there let's go ahead and open it up. First of all, what we're going to see is we are in chat mode here. This is basically like using normal claude on the web or chatbt. But what we're going to focus on in this video is we want to toggle on co-work mode. However, a lot of the skills and systems we're going to be building we can use inside of chat mode. But we're going to be building an entire marketing system and we need co-work to do that. So click on this little middle button and you will see we are now in co-work mode. And what we are going to see is this interface right here. Now, let me talk quickly about our next steps. Now, we need to set up our specific workspace inside of Claude. And if you don't know what a workspace folder is, let me break this down right now so simply that anybody can understand. Our workspace is just a collection of folders. And inside of this folder, we're going to have a couple of different things. First of all, we're going to have our Claude MD file, which if you don't know what this is, this is basically a document explaining who we are and our specific voice and how we want to interact with Claude. And then we're going to have a memory MD file, which is specific facts it's going to remember about you, your business, and previous conversations and context that we need this to have access to. Then it's going to read this workspace every single time. And then that way, Claude always knows our brand and is able to help us create content across all these different marketing avenues we're going to be going over and setting up in this video. Now, what we need to do is come and select a specific folder that we're going to work directly inside of Claude. If you've never used co-work before, let me explain simply how it works. Now, if you don't know the difference between normal claude mode and co-work mode, let's talk about that right now. So, normal claude.ai is basically like the web app that we use or the normal chat mode inside of the co-work desktop app. We basically just interact with this like a conversation. We chat back and forth and it gives us specific text responses and that's really all. Well, inside of co-work, we're working inside of folders on our actual computer that it's able to read, edit, and manipulate. So, it's essentially doing real work on your computer and creating files, using your files across your different folders, etc. So, with that being said, it's important that we set this up properly and understand how this works. So, inside of co-work, we want to come here and select a folder to work inside of on our computer. We can only work inside of the folders that we grant access to. So, let's go ahead and create one. We're going to come down and you know, you could see I already have some pre-existing ones on my desktop, but we're going to want to create one from scratch for the sake of this video, unless there's a particular one you want to use since you've used co-work before. So, just choose different folder. And then from here, I'm just going to click on new folder. Let's call this Claude Marketing. I'm going to click on open and I'm just going to click on always allow. So, it's always going to make changes. And then now we could see Claude Marketing is selected and that's the folder we're working inside of. All right. So, we know what a workspace is. We know what co-work is. We kind of understand the fundamentals of this. Now, what we need to do is set up the specific folder that we already connected to Claude. So, what I did is I created this prompt that anybody can use in order to help set this up ourselves. So, it's going to ask us a series of different questions about our business and our brand. What do I want to run here? Anything about my brand voice that I should know and it's going to create the structure for this, which will help us craft our cloud MD file as well as our root memory MD file. And again, this might sound like gibberish, but do not worry. These prompts are going to help save you if you don't know what I'm talking about. So, click copy. Then, we're going to come back over to co-work and come back to, you know, this chat that we're inside of. We're going to send this off. Click send. All right. So, it's going to ask a series of different questions. So, what is our business and brand in two lines? What you sell, who you sell to, what do you want to run inside of this folder, as well as anything about our brand, voice, I should know. So, let me go ahead and fill this out myself. You do the same. So, here's what I want to run inside of this folder. I want to do everything from content to social posts, email, newsletters, lead genen, outreach. This is basically going to be my entire marketing department inside of this folder. So, I'm going to select all of those. Just select what you want to use. Anything about our brand voice. I personally like simple, direct, fifth grade, reading level cuz I think a lot of people use too much technical jargon for my specific use case. So, go ahead, fill out those questions and it's going to begin crafting our cloud MD file and our memory MD file now. And now, a couple seconds later, we have the structure of our workspace created. So if we take a look here, you could see we have our claude marketing folder. Underneath that we have a claude MD, a memory MD. We have another folder for content, another one for social, another for emails, another for leads, and another for assets. All right, so here's where things start to feel a little bit magical if you've never used co-work before. So go ahead, search for the folder that you created originally. Mine I called Claude Marketing. And go ahead and open it up. We're now going to see a couple things inside of this folder that constantly lives on our desktop. We have a few different folders here and a couple of files. So, first of all, we have one for assets. We then have our Claude MD file, which is basically how we want this workspace to function, how, you know, details about our business that Claude could always reference. Or we have our memory MD file, which is specific history on our previous conversations, as well as things that we mentioned we wanted to remember. And we have other folders. We have one for our content. We have one for our emails. We have one for leads. And we now have one for our social channels. And if I open up each of these individual folders, you can see in the content folder, there is nothing in here right now. But as we generate content or for example email, when we generate our emails and we want to save them, they will always populate and live in this folder here. So we have now successfully set up this workspace. And again, you could customize this however you want. This is just a broad example. And the prompt I gave you should give you a really good place to work from. Now when we come back to Claude and specifically co-work, we can now see this reflected here. So, if we come over to the right hand side, we have our cloud marketing folder here. And we have a couple of different things. We have both our instructions, which is our cloud MD, as well as our memory MD. And I could always click on this, open it up, and either I could come here and make quick changes if there's a specific error or maybe there's something that we want to add over time. We could add that here. Or we could always just come down here and tell Claude, hey, you know, this changed about my business. Can you update this in the Claude MD file? Key thing to note is we want to make sure that our claud file doesn't have too much information here because every time we send a message to cla coowork, it's going to read this as a starting point every single time. And if there is a lot in paragraphs and paragraphs and paragraphs of text in here, it's going to have to read through that every time. So keep this straight into the point. And again, the prompt I gave you should keep it straight into the point just like this. Then I also have my memory MD, which as of right now doesn't have really anything in here. It shows memory. It shows offers, results, decisions, key people, which, you know, right here, we don't really have much of, but over time, we could tell Claude to remember, and it will store this information here, which is really helpful. Real quick, guys, if you're enjoying this video, make sure to subscribe to this channel for more free content. And I do want to let you know, I recently launched my school community called AI for Nonies. Inside of here, I have about 800 members who are professionals and entrepreneurs using Claude and AI every single day. Inside of here, I share exclusive resources that I do not share anywhere else, including my 50 Claude skills that I use every single day to run my business. On top of that, I even do weekly calls with the community, so you could come in and ask me questions every single week, and I can answer your questions more hands-on. So, if you want to join, there's a link in the description in the top pinned comment. Otherwise, keep enjoying the free content I'm putting out on YouTube. Now, back to the video. All right, so we've laid the foundation of our Claude Co-work Marketing folder and our entire system. Now, we need to move on and we're going to start building skills. So, let's quickly talk about what a skill is if you don't know what it is or if you've never used one before because this is going to be a crucial part of understanding exactly how we could use co-work for marketing and it's going to save you a bunch of time and this is probably the missing piece that you haven't found if you've used AI to help you with marketing or any content related stuff. Okay, so if you don't know how a skill works, let me explain it very simply. So, this is something that we trigger. So, let's use the example of a blog post skill. Let's say we give co-work the prompt, hey, write me a blog post about dot dot dot or whatever the case may be. That then triggers this skill right here, which is a blog post skill. And what this entails is specific instructions on how to do a very specific task. So, it shows when to use it, it shows what it does, and every time it will make sure to save that to a folder. And then what this means is that every single time that we want to create a blog post, it's going to be in the exact same style, in the exact same format, and we don't need to give it a really long prompt. We just simply say, "Write a blog post." And it pulls up this set of instructions right here. And where this gets really interesting is we're going to build skills for all these different things. We're going to have an email voice skill. We're going to have a blog post skill, a newsletter skill, and a LinkedIn post skill. And then we're going to turn this into an entire content repurposing system. For my use case, I'm going to be using the input as one YouTube video or transcript. It's then going to use the content repurposing skill that you can see right here. And then that will then create specific blog posts, newsletters, LinkedIn posts, and Instagram carousels from that one video using all these different skills here that I'm going to show you how to create. All right. So, going back to the four skills that we're going to create now, what we're going to do is we're going to actually create our email voice skill by having Claude go through our sent emails. So, it's automatically going to scrape our previous emails that we've had and our specific threads that we've had conversations in. And then it's going to turn that into an email voice skill. Then, in order to create the blog post skill, we're going to go ahead and either take blogs that we've created ourselves or examples of ones that we want to recreate with similar copy. And then, we're going to do the exact same thing for both the newsletter and LinkedIn post skill in order for us to create all of these right here. And we're going to do this with one prompt that I'm going to give you right now. So again, this whole prompt pack, you know, you could follow along with both the visuals as well as the exact prompts that, you know, I'm using to actually set this stuff up along with you. So copy this prompt. Then what we're going to do is we're going to bring up co-work and then inside of our claude marketing folder here. I'm simply just going to paste this in. What this is going to do is it's going to do a couple of things. It's going to scrape our Gmail. It's actually going to read the last 20 to 30 previous sent emails. And then it's going to ask us a couple of different things cuz we're going to need to give a couple inputs. We're going to have to give us blog post examples, newsletter examples, and LinkedIn post examples. But I'm going to send this off real quick. And then what we need to do is we need to make sure to connect Gmail. So it's able to pull from our previous Gmails by reading them. So we're going to come over to customize on the left hand side of the screen. Click on this. We're then going to go to connectors. If you don't know what a connector is, this is basically how we're able to connect plenty of our different applications that we use on a day-to-day basis. So, for example, I have plenty of them here, which I'm going to be touching on later on in this video. I'm going to be diving deeper into a couple of specific ones that we're going to use to help us with marketing and content related stuff. But what I'm going to do is just come over to this plus button, click on browse connectors, and then just search up Gmail, and then make sure to click connect. It's going to then pull you to Gmail. Just click yes and authorize everything it's asking for. And then you will see Gmail in our list of connectors here. Now, it's asking me a series of different questions. And so I'm going to go ahead and paste my blog post, my newsletter, and my LinkedIn posts here. So we could use that as reference as well as it's asking me a couple of questions along the lines of what's the main keyword or topic to work in naturally. For me, I'm going to select AI for beginners. And let me go ahead and find examples that I want to paste in here. All right, so let's walk through exactly what Claude did. So first of all, it went and searched through my email thread. It was able to do this via the connector that we just granted access to. So make sure you have that set up in order to do the same thing. It pulled some different samples. Looks like it went ahead and found the 35 cent emails in order to see my exact greeting style, sign offs, and basically everything when it comes to how I sound on email. So, it created the email voice skill. It then created blog post, newsletter, and LinkedIn post skill. Then, what we're going to see is these skill MD files. So, what I could do is click on each of these individually. It's now going to pull it up on the right hand side directly inside of co-work. And if we want, we could go ahead and read through this very quickly. We have our hard rules here, which basically says draft only. Never send, reply, modify, or delete any email. It then breaks down my specific greetings that I use, as well as my tones that I use. It then breaks down the signoffs that I include in all of my emails. Basically, this shows step by step how could I recreate Brock's voice when it comes to sending an email. And I use this skill every day across my business, so I know that this is actually going to sound like me. Then I could go through each of these one by one to make sure this all sounds good. And then once we like these, what I could do is click on save skill. And then this will be saved to my clawed workspace. And then I'm going to show you exactly where we could find these. So we're going to come over to customize, come over to skills, and then you can now see I have a couple of new ones. We have LinkedIn post, newsletter, and blog post. And anytime I could pull this up, take a look at the specific instructions. And then if I ever want to edit it, I could just come over here and click click edit with Claude. and then I could just speak to it and it'll make these changes to this specific skill. All right, so you're probably asking, how do I use this skill? How do I trigger this? There's a couple of different ways that we can go ahead and do this. So, let me break them down right now. First of all, what we could do if we want to be really precise so that way we don't run into any hallucinations here. Just do forward slash. We're going to see this list here of our skills pop up. And then let's say we want to create a LinkedIn post. I'm just going to go LinkedIn post. And then this is a skill that I just created. And then now I could give it a quick little prompt explaining what I want this post about. And then it will always trigger that specific set of instructions. So let me just come here and say create a LinkedIn post for me about the new Claude Fable 5 model that just released and then talk about why this brings up a new topic of conversation about why local AI models is going to become a bigger thing over the coming years. Make this article tailored towards non techie. So I'm just simply going to give that prompt. Obviously we provided a bit of context there. And what you just saw was me using a voice dictation platform where I simply just tap a button on my keyboard and speak into my computer instead of me having to type. It's called Aqua Voice. If you want to try it out, there's a link in the description as well as a pinned comment. It's been super helpful for me and saves me a bunch of time when I need to give a, you know, really detailed prompt. All right, so here we go. That took maybe 30 seconds to a minute. We now have this markdown file. And if I open it up, here is the article. Enthropic just put their most powerful AI in the hands of regular people. Last week they released Fable 5, etc. I mean, this is a pretty good LinkedIn post. This is something that, you know, I would actually post. And of course, if there's something that you don't like, you know, with output, always just come back to Claude and say, "Hey, I want you to make this change," and then save that to the skill so you never make that, you know, mistake again. And if we want to see this in our actual workspace folder we created earlier on in this video, we could always click show in folder. And then you can now see that this is living in my social folder. So to show you exactly what I mean, if I open up my Clawude marketing folder and go to social, you can now see that the Fable 5 Markdown file blog post article is right there. All right. So now that we built our social media skills for these specific posts on each of these platforms, what we're going to create is a skill one level above that. And this is going to be called the content repurposing skill. So how this workflow is going to work is basically we give it one specific piece of context, which for me in my use case is going to be YouTube video. So this will take one YouTube video. Then we'll hit the content repurposing skill which will then distribute three separate posts across these platforms and the styles we just crafted. We'll have our blog post skill written on our blog post language. We'll have our newsletter writ and our LinkedIn post. And that is how we could take a combination of multiple skills for very hyperspecific things and turn it into a parent skill that could package those together. And as you'll see throughout this video, we're going to be building deeper and deeper skills that we can then package into other skills, you know, to create repurposing pipelines exactly like this. And again, inside of this prompt pack, you could see all these visuals so you could always know exactly what it is we're building. And then also specifically why this matters as well as it's outlined right here. Real quick, I do want to mention later in this video, I'm going to show you how you can connect a platform that will automatically distribute these posts across all the different social platforms. So you never need to leave Claude. You can generate the posts, you can generate images, videos, etc., and then have it automatically schedule them to be posted for you. So, I'm going to touch on that later in the video. So, let's just come and take this prompt that we give you inside of the prompt pack. Then, we're going to come back to Claude and let's simply just paste in the prompt and send this off. Okay. So, we now have our content repurposing skill created and it's now in our skills folder. So, again, we could always get used to just looking, you know, clicking on this markdown file. This is the beauty of co-work. we could automatically pull it up and we could see all these files on the right hand side as we see right here. This is the content repurposing orchestrator. I love that word because it is so true for what this is doing because it's orchestrating all of these other skills that we're running in order. So, we have the blog post, newsletter, and LinkedIn post all from this one trigger, which is the content repurposing orchestrator. Okay. So to test this out, what I'm going to do is I'm going to take a YouTube video that I posted, paste it in right here, and then what we should get is we should get all three of these deliverables of blog post, a newsletter, and a LinkedIn post all ready to go in my specific brand voice that we created. And again, you guys could do the exact same thing with your content that you create. Okay, so I'm going to take this one talking about how Fable 5 got banned by the US government. This is my latest video. Also, if you guys don't already subscribe, subscribe to this channel means a lot. We actually just hit 118,000 subscribers. I've been doing this YouTube channel for about 2 and 1/2 years. Would mean the world if you guys subscribed. Anyways, I digress. Let me just take this URL for the video. I'm going to copy this. I'm going to come back over to Claude and I'm going to do forward slash. Actually, first of all, we need to save this skill. So, now I saved it and I'm going to do forward slashcontent repurposing and then I'm just going to paste in that YouTube URL here. All right. All right. So, a key thing that I need to talk about right now is we are using a connector called firecraw because we are not able to scrape YouTube, Instagram, x or any of these other social media platforms directly with claude. It just doesn't have the ability to do that. So, we need to give it this tool in our toolbox called firecrawl. So, let me talk about that real quickly right now. So, this is basically just a platform that allows you to scrape the internet and get data that AI can use. I've personally been using this every single day over the last three to four months to help me scrape content from Instagram, YouTube, etc. And later on in this video, I'm going to show you how you can create a system that automatically is a scheduled task that scrapes and pulls your competitor's content in order for us to build a dashboard to track what we should be making videos about. Now, before I show you how to set this up, let's quickly talk pricing. So, I'm on the free plan where I get a,000 credits per month. And again, I use this to scrape things inside of Claude for me almost every single day. I've personally never ran and hit my limit. So, you can get pretty far with this platform for pretty cheap or even using the free plan. All right. So, in order to sign up, we're going to come over to products. We're going to click on this part right here where it says MCP. We're going to click on this section right here where it shows MCP. And next up, all we need to do is come over here and click on this remote hosted URL. Then, we're going to come back over to Claude and then come over to customize and then connectors. And instead of clicking on browse connectors, I'm going to add custom connector. I'm just going to give this the name firecrawl. Add in the remote MCP server. I'm going to paste that in. And then what you're going to see is that we need to add our API key right here. So, let me show you how to get that. Now, in order to get our API key, we're going to come back to the documentation that we were just on. And then we're going to come over to installation and click on this URL that we can see right here. This is then going to take us to our API key. You're going to want to click create. Copy it. You don't want anybody to see this, so make sure to not share it with anybody. Next, what I'm going to do, I'm going to delete the curly brackets here and then paste in my API key. I'm going to go ahead and do so offscreen. And then make sure you do the same thing. And there we go. We now have fire crawl set up. We have our custom connector here. And then what I'm going to do is I'm just going to select always approve. So that way it doesn't always ask me if it's able to go and, you know, crawl specific websites and scrape for information. Now, coming back to our content repurposing skill, it went ahead read through the transcript of that actual video about me talking about the government banning Claude Fable 5. And then now we have a couple of markdown files ready for us to post. So let me just click on this. So the first output here is the blog post. This is pretty good. This is obviously in the style that we created. Then we have the email newsletter post here which again is pretty solid. This is in the exact same style that I crafted earlier on. It's very short and to the point just like my reference emails. And then here is my LinkedIn post. Again it's very to the point and not, you know, a bunch of fluff which we didn't want to add. Now, if I come back to the folder we are working inside of the claude marketing folder, you can now see that some of these subfolders are beginning to populate with certain files that we've added inside of co-work. So, for example, email, you can now see that we actually have this exact email markdown file for that specific post. Same thing for the blog post. It's in the content folder, as well as for social, it is now inside of that folder as well. All right, so next up, what we're going to dive deep into is how we can begin generating images and videos directly inside of Claude and specifically Claude Co-work. We're going to be using something called the Higsfield MCP, which if you don't know what Higsfield is, it's an all-in-one creative studio. Basically, we could generate images and videos with all the top creative AI tools such as Nano Banana for images, seed dance 2.0 for videos, and all of the latest and greatest top video models. And the best part about this is we're able to use this directly inside of Claude with the Higsfield MCP that I'm going to show you how to set up right now. So, just to give you a quick example, you can now see you could chat inside of Claude and then it will generate the images and videos directly inside of the Claude platform. So, you don't need to necessarily come to the Higsfield platform. You can do all this directly inside of Claude. And on top of that, we could begin building skills and workflows, which I'm going to show you later on, as well as share some for free with you. So that way we could always generate these image and video assets without us needing to write a perfect prompt every single time. I want to quickly talk about why we are using Higsfield in the first place. And the main reason for this is because Claude Co-work cannot generate images for us. Neither can we actually use APIs. So what I mean by that is we can't use Nano Banana Pro via an API like we can inside of Claude code. So for us to be able to generate images without leaving Claude, we need to use an MCP. And I have found that Higsfield is by far the best because there are so many different ways that we could use this. There's all the different image and video models we could imagine and so many other cool features that they actually offer. So that is why we are, you know, using it via the Hicksfield MCP. And to explain really quickly about how this even works so that way you're not confused. Basically, Claude is still the brain. It has our specific workflows, our skills that we install, and our knowledge on our entire business. The MCP connector is Higsfield, which is basically just the studio. And if you don't know what MCP means, this is basically just a universal adapter that plugs our tools that we are using directly into Claude. So, we could actually use those. Then, Higfield's going to generate the images and the videos because it's a studio. And then back inside of Co-work, we're going to see all the assets that we're actually generating as well as the specific workspace folder that we created. We'll be able to see our video and image assets saved there as well. All right. And so I'm going to now show you how we could begin installing Higsfield via the MCP directly inside of Claude. So we can begin using this right now. So first of all, we're going to come to this page. There will be a link in the description as well as the top pinned comment. And what we are going to do is we're going to click on this URL here. We're going to copy this. Next, we are going to come back to Claude. We're going to come over to customize here. We need to add our connector. So come over underneath skills, click on connectors, and then we're going to click add. But key thing here, we're not going to click on browse connectors. We're actually going to add our custom connector. And let's go ahead and click on that. Let's just give this a name. I'm going to call mine Higsfield. I'm going to paste in that URL that I grabbed earlier. And I'm simply just going to click add. So now it's saying you are not connected to Higsfield yet. We click on this connect button. It's going to bring us to this web page. From here, we're just going to authorize our account. And you are going to need a Higsfield account in order to connect this. I suggest starting with the free plan and you can work your way up once you actually hit your limits and you could join a paid plan then. So we actually have our Higsfield custom connector added now. I'm going to click on this and what I'm going to do personally is click on custom. And this is basically just our permission. So I'm always going to allow Higsfield to go and generate images and videos for me. Otherwise, it's going to have to, you know, ask every single time if it's allowed to go and do something. All right. So now coming back to our prompt pack. I'm going to show you how we could generate images and videos with Higsfield. But first of all, I want to break down a few skills that I'm going to share with you completely for free that you guys can begin using in order to see the full capabilities of how to use the Higsfield MCP inside of Claude. So first of all, we have the Higsfield plugin that you know I'm going to show you how to download in just a second. And inside of this, we have a couple of different skills. We have an explainer infographic skill. We have a product graphic skill. We have UGC video ad skill. I'm going to show you now how to download these skills and then we're going to begin running these inside of Claude. In order to download these directly under the visual that you see inside of chapter 2 of our prompt pack here, you're going to see this button that says get the Higsfield plugin. Just go ahead and click on this. It's then going to download this zip file. You don't need to open the zip file. We need to upload it zipped up to Claude. So go ahead, save that to your desktop. From here, I'm just going to click customize on the lefth hand side. And then right here, you're going to see personal plugins. I currently have a ton of them. You probably will not have any if you've never downloaded them before. Then click plus. Click on create plugin and upload plugin. Then we're simply going to drag this zip file that we just downloaded from the prompt pack to right here. We're going to click upload. For me, I already have it, so let me just click replace. And then just like that, we now have these four different skills. We have our email voice skill, which is not Higsfield related, but you could go ahead and use this if you want. We then have our explainer infographic, product infographic, and then product to add skill, which are basically just our workflows we could run in order to generate these assets with Higsfield. All right. So, now that we have our plug-in pack actually downloaded, let's go ahead and use one of the skills that we have and test out Higsfield directly inside of Claw. So, let's come here to where it says chapter 2, skill number one, turn any topic into an infographic. We're just going to click on copy, then come back to co-work. Simply paste this in. And this is a very basic example, but we're going to scale up from very simple to more complex use cases. This says explainer infographic on the history of the Statue of Liberty. So, I'm going to send that off and we're going to see exactly how the Higsfield MCP connector works inside of Claude. So, for this skill, the first thing it's going to do is ask a couple of different details. Where should I get the facts? I'm going to say research it for me. Then, let's make this output in square. And then, let's go ahead and skip where this post is going. Click continue. And now it's going to pull up the Higsfield MCP and begin generating this image. Couple key things here. We could actually specify which image model we want to use, but we're just going to use the Nano Banana Pro model, which it will probably default to, but this is a key point. We could use any of the video and image models that Higsfield allows. So, not only did it go and scrape the web for verified facts in order to generate this infographic, but now you could see it's using the Higsfield generate image tool. And we get this cool little widget that we could see directly inside of Claude. shows which image model it's using, which is Nano Banana Pro, and then the aspect ratio that we chose, which is one by one because we chose square. All right, and just maybe 30 seconds later, we now have this image here breaking down the Statue of Liberty. It's in this infographic style that I actually generated. And we can go ahead and make changes to this if we would like. basically breaks down the short history of the Statue of Liberty. Breaks down that it's a gift from France, who built it, shows the numbers of how tall it is, how much it weighs, but even shows how long it took to get this delivered. So, this is something that you could do to explain very basic things like this. Or let's say you have a product that you want to explain or a service that you provide. You could then use this and post this on Instagram. And I'm going to show you later how we could actually automatically schedule posts to be posted on Instagram with a tool called Blot. Now, let's say we don't like this style and we want to create a new skill for a different style. So, for example, here's a infographic of the Eiffel Tower. It looks a little bit more realistic. It's got some cool little like widgets here and images of people and whatnot. That looks really cool. So, I'm just going to give it this reference image. Come here and just say, I want you to generate another one of the Statue of Liberty in this style. With this reference image that I gave you, I then want you to turn this into a skill. So, we have two different skills for generating infographics in a couple of different styles. So, there we go. I'm just going to send that off. And that tool that I used right there, this is one of my favorite tools. It's called Aqua Voice. Basically, I could speak into my computer and it takes what I said to it and turns that into text. So, I literally hardly even type anymore. And if you guys want to try it out, there will be a link in the description as well as a pinned comment. It genuinely saves me so much time, not only inside of Claude, but basically, you know, sending text messages, emails, basically all that stuff. Bang. And just like that, about a minute later, we now have this image. I think this one looks so much more clean. It looks a lot like that reference image we gave it of the Eiffel Tower. This one looks super super solid using Nano Banana Pro. We could generate multiple of these at a single time. And all this is real information. You know, I went ahead and cross-checked this. This all does check out. Now, the cool part about this is we now have this realistic infographic skill here that Claude spun up for us. So, we could go ahead and save it. And I know this is a pretty simple use case. This just goes to show the power when we combine claude co-work and building skills along with the Higsfield MCP to generate assets for us and we could customize this workflow to however we want to generate images and videos. All right, so right here when I'm talking about this, let's go ahead and flash forward and show the outputs that I'm able to generate in order to get people excited about what I'm going to show here and then go from there. All right, so this next use case I'm going to show you inside of Higsfield along with a skill that I gave you inside of that skill pack. This is called product infographic. kind of similar to the last one, but this is for generating infographics we could use in our product listings if we are selling a product on Amazon or any e-commerce site. So, what I'm going to do is just copy this prompt again. I'm going to paste that in. And now I just need to add a specific product URL. And the product I'm going to test this with is the Insta 360 Pro camera, which is actually what I'm filming with right now. I absolutely love this thing. So, this is a super cool travel camera that you could use for web cameras, filming YouTube videos, etc. And there's some pretty cool use cases. So, not only is it going to generate an image, but it's going to explain what it does by crawling this URL of our product. So, if you have products, you could go ahead and do this at scale where you give it, you know, five different product links, and it's going to go and generate the infographics for you. So, you don't need to do this yourself in Canva or something. So, I'm going to come back here, simply paste in this URL here. I'm going to click send. And now, it's going to go and run this skill. So, what we can see now is we're actually using the fire crawl connector that we installed earlier on in this video. This is how it's able to go and scrape and crawl this website. Otherwise, Claude wouldn't be able to go and get all the necessary data in order to turn this into an actual infographic for our product. And over here, you could see we have the firecrawl and the Higsfield connector added. I absolutely love Firecrawl. It is so powerful, especially for a use case like this. Now, what this skill is going to do is it's going to ask us a couple of different questions. So, it went and scraped the top specs of this product, but we need to actually, you know, go ahead and finalize which ones we want to add. So, I'm just going to go add the ones that I think are the most important. And then I could go and choose my aspect ratio as well. Let me click tall. So, that way maybe we could use this on Instagram stories or something. Here is our output. And guys, this is so cool. I want you to take a second and realize like you cannot tell at all that this was generated with AI. It's using AI to generate the image of the product. It's using AI to scrape it. It's going ahead and adding all of these different features that are unique to this product. This is something we can now use for an Instagram story or add to an Amazon product listing. I want you to take a step back and think of the possibility of giving Claude Co-work maybe like five or 10 different Amazon products going and scraping the information about this product and then generating these infographics on autopilot without you needing to, you know, manually do this because we're using a skill that does this exactly like this every single time. All right, so the next skill that we're going to be using is called the product to ad skill. And this is where we can begin generating videos inside of Claude with Higsfield. So let's walk through very quickly what this skill does because it does quite a lot on the back end even though it might not seem like that. First of all, we are going to give it the input of a product image or images. So we could, you know, basically just give some reference images of what our product is. From there, it's going to pick a specific UGC actor that matches our buyer and instead of actually picking this actor here, it's going to go ahead and generate it automatically based on our target audience of who we're trying to target. So, if we're trying to target maybe more Gen Z type folks, it's then going to create a Gen Z actor. If we're trying to target more like middle-aged people, middle-aged women, for example, it's then going to create that target audience. Then, what it's going to do is put that actor in a scene holding a product. And that's just going to be an image of this actor holding that image. It's then going to write a 30 second UGC script or however long we would like this video to be to use for a short form. Our finished product is going to be a UGC video ad saved to a folder ready to post. And I'm going to show you later how we could actually schedule this to post directly inside of Claude without us having to leave. All right. So, coming back to Claude, we're just going to use the slash command product to add. And we're not going to give any other prompt here. We're simply going to send that off because what it's going to do is it's going to ask us a series of different questions in order to find our target audience of who we want to actually target with this advertisement. Then, it's going to have us upload the images of our product and do a couple of other things. So it could have all of the necessary context in order to go and do this task from start to finish without us needing to give input. All right. So here is this little form that we need to fill out. So first of all, I'm just going to drop in a couple of images here. And I can go ahead and upload a couple. So let me go ahead and do that now to show you what it is I'm going to be making an advertisement about. This is this Graza olive oil. Very simple product, but we're going to begin crafting, you know, advertisements from this image. And now we could describe what it is that our product is. you know, I just have these images which will, you know, be completely fine. And then let's say for our target audience, let's target Gen Z creators. This is going to be more trendy and tailored towards like Tik Tok and Instagram real users, for example. Then we could choose which tone we want. Let's go ahead and do maybe excited, high energy. And then viewers at the end of the video should maybe just visit the website. I'm going to click on continue. Looks like I need to send these images separately. And now it's going to begin crafting this advertisement. All right. So now we have this actor generated. And I'm not going to lie, this does fit the vibe of a Gen Z character. As you could see, she's holding up our exact Graza bottle. This looks completely real in my opinion. Another cool thing here that this went ahead and did is you can see that there's this image on her shirt of the actual Graza bottle. That's pretty funny, pretty cool. This can now be used for our videos. So, let's scroll down and we should have some videos generated here. So, here is the video. Sometimes it does look a little odd directly inside of the Clawed interface. However, I'm just going to download this so you could see exactly what this looks like because the video is actually pretty flawless. >> Hey guys, check out this incredible olive oil I found. It makes every meal absolutely amazing. You need this. >> I mean, that's pretty good. Honestly, you could see the character consistency is great. >> This incredible olive oil I found. It makes every meal absolutely amazing. You need this. >> It even shows a little cut to a different like scene as if the video is edited. You know, it's not just like one clean video. There's a little cut to make it look like it's clipped up like a normal organic video that you'd find. So, what we could do is we could click on download and then now I could save this to my computer and we could watch it here. >> Guys, check out this incredible olive oil I found. It makes every meal absolutely amazing. You need this. >> I mean, I think that's really solid. We oneshotted this using the product to ad skill and we could do this for any of the different products that we want to market. And of course, this is like a 5-second video. We could generate it up to about 15 seconds or so. And if we want to stitch together multiple of them, we could do that as well. Next up, I'm going to show you a use case inside of Claude that for me when I discovered this really got the wheels spinning with a bunch of different ideas on how we could use this. And it actually kind of blew my mind. First of all, on the right hand side, you could see we're using Claude in this connector called Clay to automatically scrape any leads that we want to get in contact with. For this use case, I went ahead and told it to go scrape the top AI companies inside of San Francisco for us to partner with with my influencer marketing agency. And then I told it to grab the top 10 contacts for me to reach out to from all of these different companies. It found the name of these contacts. It found the job title, the specific location they're in, even gave me their LinkedIn URL. And if I open this up, it also grabbed their specific emails for me to reach out to. On top of this, I could click one button and summarize the work history to get specific lead data on all these different people. And then on the lefth hand side, I even had Claude draft emails in my specific email voice that I created. So now I have over like 20 or 30 different emails ready to send on autopilot when it went ahead and crafted all of these custom to each individual lead that Clay went and scraped. I'm going to quickly address a question that I know you're probably having right now. You're probably thinking, Brock, why do I need to use something like Clay when Claude can go and scrape this information for me, right? And the answer to that is that Claude can't always scrape the right information, especially when it comes to finding leads, emails, LinkedIn profiles, and bunch of different information about specific contacts we want to get in contact with. So, right here, we basically can give Claude a task and say who runs RevOps at Stripe and what is their email. Then Claude will then trigger Clay. And it's not going to be Claude going and finding this data. It's going to be Clay. So then Clay is going to add a verified work email, direct phone number, funding, and investors, and even different tech stack signals explaining what tech stack this company is running. It's able to find some pretty crazy information. And it's able to do this because Clay is essentially a giant lead database that we can plug directly into Claude to get access to all this information. It's pulling from 150 different data sources in order to get contact details, company data, verified emails, phone numbers, funding and investors, and again tech stack and different signals. Inside of this clay database is millions of different people and companies that we want to actually grab. And then the finished product of this is inside of Claude. We have this table here with the name, the job title, location, basically all the information we need to know about our specific leads here. On top of that, if I come over and select company right here, it will tell me all the information we need to know about them. It shows the URL to their website, where this company is located. It even shows me the exact amount of employees they have, what type of company, and whether or not it's a private or publicly held company. Now, let's say we want to enhance Perplexity and see what their web traffic is like, what job openings they have, and maybe show their annual revenue as well as latest funding. All I have to do is click plus for all of these. And now it's going to go and scrape this. As you can see here, it shows their latest funding round was $30 million. Their annual revenue is between 500 million to 1 billion. It shows their website traffic, which is a staggering 165 million monthly visitors. And it also shows the revenue model of the company, so we can understand exactly, you know, how they operate on a day-to-day basis. And I just did this for one company. Imagine doing this for like 20 or 50 companies at once in order to get all the relevant information and then draft emails to these people or specific people in the companies. So, you're probably asking like Brock, how does Clay even get this data? Is it real data? Is it good data? And to answer this question, basically Clay pulls from 150 different databases in order to get all the relevant information it needs. They use something called waterfall enrichment. And right here, Clay claims that Waterfall Enrichment lets you search sequentially across multiple tools until you find a valid match. This routinely triples our customers data coverage and quality. So instead of going to a singular data scraping platform, it's going to go through the 150 different sources and compile that for us without needing to do that manually. Now, on top of all of that, if I click on this little gear icon, this will then pull up all of the context on my business that Clay has. And this is really important because if it knows all these different things about my company, it's able to go and find the perfect leads that are going to fit who we're looking to reach out to. As you can see, it shows the company description. AI for non techies founded by Brock Message is an educational platform designed for helping individuals. It also shows my ideal buyer personas. So again, it's able to go and craft the exact people that we should be reaching out to. All right, so now I'm going to show you how to set this up directly inside of Claude so we can begin using Clay. They were kind enough to give you 2,000 free credits if you join the 14-day free trial. That is if you use the link in the description as well as the top pinned comment. So, make sure to go and sign up for an account. Now, once we sign up with an account, let's go back over to Claude. From here, we're going to come over to customize and we need to add a connector here. So, go ahead and click on that. Next, we're just going to click on browse connectors and just look up Clay. Next, just click plus. This should take us back to the Clay platform. And then we just need to select which workspace we want to use. So I'm going to use my personal workspace. Then I'm going to click on authorize. Now click open and claude and this should be good to go. And as you can see on the right hand side it says connected to clay. What I'm going to do personally is always allow these permissions. So that way it doesn't need to ask me before it goes and does something. And then let's come back to a new chat. Now in order to make this easy, let's go back to the prompts pack that I gave you. And let's just go down to chapter number three where it says finding customers and reaching out. And then let's just copy this prompt. Then I'm going to go to co-work, paste that in, send that off. And what it's going to do is ask us a couple of different questions about our specific ideal customer. And then once it identifies that, it's going to go through and build a target list. And then we'll approve that and it's going to go and find all these leads for us. So I'm just going to answer these questions myself. So brands wanting AI creator deals. Let's say AI SAS tools, no code automation. What company size stage matters the most? Let's do funded. And then let's only do US-based companies. All right. So, here we go. A couple minutes later, we now have all of these different companies that it went and scraped that it thinks will be, you know, good potential clients for our specifications. It then shows these people along with all of their lead information as well as we have the company data here. And again, we could always at any time grab any more information that we want from each of these different companies, whether that's annual revenue, latest funding, their revenue model, etc. And on top of all of this, Co-work actually crafted this CSV file for us. So, we could see all this information right here, as well as I could click Google Drive, and it opens up this spreadsheet that we could go ahead and like share with our team, for example, or store this wherever we want. Now, this is all great. We have a database of different leads, different contact information, but let's go and craft specific emails to all these different leads that we want to reach out to. And if you guys remember, I shared with you an email voice skill earlier on in this video. So, we could use this in order to craft all these emails in our brand voice since it learned how we actually sound in all the emails that we respond to or send to people. So, I'm just going to come here and I'm going to say, I want you to go and use the email voice skill and find the top three people from each of these different companies and create an email draft for me in Gmail for me to look over that are tailored to each of these people individually. Now, I'm just going to send that off and let's wait for this. All right, so on the left hand side of my screen, you can now see we have all of these different email drafts ready to go and ready to send inside of my Gmail account. If I click on them, you can see they're all custom to each of these people. Each of them even have custom subject lines here for each of these specific companies. And I could go ahead approve all of these and send them. And Claude and Clay did all this work for us. I do want to mention as well, there are countless other features you could use if you're using it directly inside of the Clay platform. It's probably the most comprehensive go to market platform, platform for scraping leads, etc. And if you guys do want to try it out, make sure to sign up with the link in the description to get 2,000 free credits to try it out yourself, either inside of the Clay platform or inside of Claude like I just showed you. All right, so in this next section, I want to show you something I've been using internally which you could build yourself directly inside of Claude to really help you with your marketing. As you can see right here, I have this live artifact, which is basically a mini application that lives directly in Claude that scrapes all of my different YouTube competitors content, shows me how they're performing. It even gives me an outlier score so I could see if this is a good video topic or not. It shows me when it's posted and I could go ahead and save any of these that I see as outliers for me to maybe make a similar type of video or use that as specific inspiration. I could then click on outliers and see everything that's performing well across our different channels. And then I even have this idea board where not only does it add the inspiration from these different competitors, but also I could come here and add, you know, different video ideas to this board. Now, if you don't know what a live artifact is inside of Claude, let me quickly talk about this right now because this can be extremely powerful when we leverage this inside of Claude to help us with marketing. So, a live artifact is a mini app that pulls fresh data from all of our different connected applications. You can see right here, this is a live dashboard pulling our different statistics. And for this use case, it's pulling from my YouTube competitors that it's actually scraping via firecrawl. But you could create these for anything. You could connect your Gmail, your Slack, your notion, Google calendar, Google Drive. Basically, all the apps we have connected inside of Claude, we can now turn into a unified dashboard we can use across our entire co-work operating system. And so for me, here's exactly how this YouTube tracker works. Then I'm going to show you how you could create one for yourself for whatever specific use case you want to use this for. But it's important for us to understand the fundamentals of how this works. So, for my YouTube tracker that I just showed you, every single morning I have Claude running a scheduled task, which is basically just an automation I could have Claude run at a specific time or day. So, for me, this runs every morning at 7:00 a.m. Then, we are using the Firecrawl connector that we added earlier on in this video that allows Claude to go and scrape our competitors on YouTube. we can use firecrawl to scrape that information because without firecrawl claude wouldn't be able to go and grab those videos and the metadata from them by itself. From there, we're going to use something called Superbase, which I'm going to show you how to connect to Claude. And this is a really powerful tool in order for us to build out databases and store any information we want. Whether that is storing different content ideas or tracking competitors content and storing it as well as something like storing all of your data you have on all the products for your e-commerce site. And to show you exactly what Superbase looks like, this is the database from that live artifact I showed earlier. The live artifact will then take all of this stored and structured data and turn it into a live interactive app that we could begin using directly inside of Claude. And we don't need to know necessarily how to use Superbase. We just need to connect it to Claude and it's always going to add any of the information we scrape directly inside of here in a formatted way. Not only do I have all the metadata from my competitor's videos right here, but I also have all of my content ideas that I'm adding to that dashboard as well. So any data we want to track and store, we can do it with Superbase. This also works if you build out your own SAS that you want to sell where you're going to need to store different users and their data, you could create specific accounts and store them directly inside of Superbase as well. And Superbase is one of the biggest platforms when it comes to storing user information and data for applications from some of the biggest softwares that you already know. Now, in order to set this up, we do need to make sure we have a soup base account. Here is the plan. You could start on the free plan for $0. You could always start with this until you hit your limits and then you could always upgrade to pro. I'm personally on the $25 per month plan and this is sufficient for all the different use cases I use. So, I could almost guarantee this will be more than enough for you as well. Now, what you're going to do once you have a soup base account is come over to the lefth hand side where it says projects right here. Then we just need to add a new project and then let's come back to co-work and we just need to add a connector. So again, click on customize on the lefth hand sidebar. Then we're going to click connectors, click browse connectors and then just look up superbase. Click the plus button. It's then going to take us over to the superbase platform and then just select the organization that you just created. Click on authorize. then click open claude and this should take us back. And as you can see right here, Superbase is now connected. Next, I'm going to scroll down and find Superbase in my list of connectors here. Personally, what I'm going to do is I'm going to click always approve just like I've done for these other connectors in this video. So that way it doesn't always need to ask me if it could go and, you know, scrape and add things to our database. This just makes it way more simple. And now this should be good to go. Now, if we come back to the prompt pack that I gave you earlier on in this video, here is this diagram explaining how my YouTube tracker works, just so you could get a sense of, you know, how this workflow works so you could understand it a bit better. And then right here, this is my setup and how I built mine. This is just an example of the prompt I use to build mine out. So, you could copy and paste this and put this into Claude if you want to build something exactly like I just built myself. But odds are most of you don't make YouTube videos. So, we want to scroll down here to where it says build your own tracker. And what this will do is this will actually ask you a couple of different questions inside of Claude in order to tailor the specific things you want to scrape and store inside of this marketing database. So, as you can see, it says, I want to build a tracker for my business backed by Superbase, and I want to set it up by you interviewing me first. Ask me what do I want to track over time, who or what should pull the data, and what do I want to see in the dashboard. So, we could click copy, come back over to Claude, make sure to select the workspace we're working inside of. So, Claude Marketing, and I'm simply just going to paste in that prompt. And it's going to ask me a series of different questions. Now, what I'm going to do instead of building out a competitor tracker, let's actually show another use case here. So, I want to see my own YouTube videos so I could see how all of them are performing. So, if you have an existing channel, whether it's YouTube, Instagram, etc., you could do the exact same thing or even LinkedIn or something like that. It's then going to pull my YouTube channel and it's asking what I want to see in the dashboard. So, views and engagement. Basically, I want to pull all the data that I possibly can. And now it's going to go and scrape this information using Firecrawl via the connector we added. And then it's going to add these into a database inside of Superbase. And I'm going to show you the finished product because it's pretty magical. All right. So, that took a little while, but now we have this YouTube video tracker. It shows my videos. It shows when it's published, the amount of views it has. It even shows the like and engagement percentage which is pretty cool. And we could customize this however we would like. Add different features. This was just built from basically one prompt that I gave it directly inside of co-work. And now if I come back to Superbase, you could see that I have my latest videos table that it created for me with all of this metadata here that looks like gibberish directly inside of the database. But don't worry about that because we have it formatted perfectly inside of our live artifact right here. Now, if you've never used a live artifact before, let me show you exactly where we could find this. This always lives on the lefth hand sidebar directly inside of Claude. So, you can see I have my competitor content tracker that I have pulled up here. At any time, I could pull up any of these different artifacts that I've created. So, for example, here's one that's my co-work operating system that I've actually built out. And now, what I want to do is I want to show you how I could go ahead and actually add data here. And we're going to see this reflected inside of Superbase. So, let's say we want to add a new video idea called how to use notebook LM better than 99% of people. I could simply just click add idea. It's now added to my idea board. But the main thing I want to check here is if this is now accurately reflected inside of Superbase and that means that this is working properly. And if I come over to the table that says content ideas, you can now see we have this video title here which I added directly inside of our database. Now, here is another idea that you could actually build with a live artifact for marketing purposes. So, let's say you want to track specific blog posts and turn it into a live artifact. So, you could give Claude specific blogs that you want to track and set a scheduled task so that way it scrapes them every single day. It's then going to use the firecrawl MCP which we set up in order to scrape that page, turn it into markdown that AI could actually read. Then, Superbase will store this information and update it in real time. And then from there, Claude will then build out a live artifact that will just live inside of Claude that we could access at any time. There are tons of different things you could build for marketing purposes with a combination of these tools. These are just a couple that I felt might be helpful. All right, so we're using Claude and we're beginning to see how powerful it is when we connect it to the right apps that we use on a day-to-day basis specifically for marketing. Well, what happens when there's an app you want to connect to that Claude doesn't natively integrate with? And what I mean by that is you come over here to customize, you click on connectors, click on browse connectors, and you can't find your app here that you want to connect to. For example, like I like using Beehive for sending out emails to my email list, and I do not see Beehive here, so I can't connect with it. Well, that is where we could use something like the Zapier MCP. Think of this as a universal plugin that allows you to connect AI to the different apps you use on a day-to-day basis. Zapier is an automation platform that integrates with 9,000 plus different apps. So, odds are one of the tools you're using for marketing will probably be available there. Now, to show you exactly what I mean, this is my MCP server that I have configured where I've connected to a couple of different applications directly inside of Zapier. Some of which I could connect to inside of Claude, like Google Calendar, HubSpot, or Stripe. But, for example, school is one that does not have any APIs for me to use inside of Claude. And the only way I'm able to do this is if I'm using the Zap Your MCP to connect that and same thing with Synflow here. What you could do is you could go and add any of these apps that you want to use. Again, there's 9,000 plus that you could search through and and simply add it to this server and then all you have to do is connect this server to Claude with the Zapier connector. And now you could begin using all those different apps. And some of you might be asking, Brock, can't I set up my own MCP server? Why do I use something like Zapier? Let me answer this very simply if you're non-technical. So, setting up your own MCP server is possible and it can be powerful, but it's built mainly for developers. And if you're a beginner or a non- techy like the majority of the people watching this channel, this is going to be something you don't want to have to deal with. Instead, we could just use a Zapier MCP so we don't have to manually set up all this stuff and configure it. So, the first thing that we need to do is sign up for a Zapier account. There will be a link in the description as well as the pinned comment. So, I'm just going to click on get started since I already have my account. Once you are signed up, you're going to come over to the left where it says new MCP server. And then all we're going to do is click on Claude Co-work as our client because this is where we're going to be using it. And as you can see, I already have these apps configured, but I'm going to show you how to add your specific apps now. All right. So, what I just did is I just connected Beehive, which is an email marketing tool that I use right here. So, then I could actually work across this app directly inside of Claude without me having to leave it. And this is only possible with the Zapier MCP because there is no Beehive connector directly inside of Claude. Now all I need to do is come over and click on this connect button for this server I've created. I'm going to click on add to Claude. I'm going to click connect. And then this will now route me back to Claude to confirm. And now if I head back over to connectors and I click on Zapier here, you can now see we have Beehive and all these different actions. These are all the things that we could do on behalf of Beehive. So we could list [music] posts, view a post, list segment members, etc. And again, I'm just going to click here and click on always approve. Now, in order to test this out, I created this fake leads list CSV file here. And what I want to do is just give this off to Claude and then automatically add these leads into my Beehive account directly without having to go inside of Beehive. So I'm just going to say, hey, I want you to add all these into Beehive via the Zapier MCP. And what it did is it read this CSV file. Now, it looks like Zapier is using this Beehive tool to create all these different subscribers. I believe there are 15 different leads that we should be seeing. So, once this is done, we should now see them added to our Beehive campaign. All right, so now that we set up some skills to actually create content with Claude, I'm going to show you how we could distribute and post these across any of the different social channels we use directly inside of Claude without us needing to go and manually do this ourselves. So with this social repurposing skill that I shared with you guys or that you guys have created from scratch, we can now generate LinkedIn posts, Instagram posts, blog posts, and newsletters and automatically schedule those directly with a tool called potato. So all we have to do is give our input here, which for me could just be like a YouTube URL. It's going to go and scrape the YouTube video and then Claude is going to automatically create these posts and then schedule them for me. Now I'm going to show you a specific workflow that I personally use. So I use Higsfield inside of Claude Co-work to generate an Instagram carousel. I then use Blot to distribute this across Instagram, Tik Tok, and LinkedIn. And to show you the outputs of these Instagram carousels, this was created with Claude and Higsfield from one single prompt that I gave it. I personally built an Instagram carousel skill that uses a specific design and follows this every time. And all I did was basically say, "Hey, I want you to make an IG carousel about the new Claude tag that just released a couple of days ago." And now to show you this in action, if I come over to my Instagram, you could see that I've posted multiple of these different Instagram carousels. We have this one here, and these are actually getting some pretty good engagement. This one right here has about 3,000 likes, and it has about 700 comments. And then this one right here has 2500 likes and 3,000 comments. This has generated tons of leads for my business because I basically tell people, "Hey, comment X and I'll send you the resource." I then have Claude craft the resource and then send it automatically with Many Chat. And the way I'm doing this is I'm generating these images with Higsfield and this Instagram carousel skill that I created and then I'm using potato to automatically schedule these posts for me. So, let me show you exactly how we can set up and begin scheduling our posts. So, first of all, there will be a link in the description as well as the pinned comment in order to sign up with Plot. So, go ahead and sign in. I'm going to log into my account. Next, once we have an account, make sure to come over to the left-hand side and then let's come to the bottom and select this gear icon to come to settings. Now, here is where we need to configure each of the social channels that we want to connect. We have X, we have LinkedIn, Facebook, Tik Tok, Instagram, threads, Pinterest, Blue Sky, YouTube. Honestly, I don't know what other social platform you might want to connect to, but they're basically all here. Now, I already have LinkedIn and Tik Tok set up, and I did have Instagram set up, but I went ahead and disconnected it so I could show you exactly how you could do this right now. So, I'm just going to click log into Instagram. And this process is going to be very similar to any of the platforms you want to connect to. It's wanting to access and manage messages, access and publish content, access and manage insights. I'm just going to select allow. And just like that, you could see that I have Instagram connected. It was as simple as like one or two steps. And a couple things inside of the platform. I like coming to calendar so I could see what I have scheduled to post. Right now I have nothing um upcoming. And then I could also see my published posts. And you can see all my Instagram carousels I've published to Instagram. Now in order to connect this to Claude, we just have to follow a couple of simple steps. So come back to our settings and we want to come over to API here. We want to come to where it says Claude desktop and Claude co-work. If you want, Sabrina the founder has a full guide on how to use this inside of Claude Co-work. But all we need to focus on is this URL here. So go ahead and copy this. Then we're going to come back to Claude and inside our connectors, we're going to click add connector. We're not going to select browse connectors. Instead, we need to add a custom one. So click custom. I'm just going to call this potato. Paste in that MCP server URL that I just got. Click add. And now it's just going to ask me to connect this. And it's going to pull this up in my browser. Now, from here, all I need to do is click approve access. And just like that, this should be good to go. And you can see in the top right hand side corner, it says connected to potato. Now, I'm going to click on it. I'm just going to click always approve. Again, I do this with all of my connectors. So, now it's going to be able to go and create posts for me, pull my posts, etc. Now, in order to schedule these posts, we will need to switch from Claude Co-work to Claude Code. But do not worry, this process is incredibly simple. So, just select code here. If you never used this before, make sure to open up the exact folder you were working inside of. So, I'm just going to go to Claude Marketing, which is the folder I was using inside of Co-work. And all I'm going to do is paste in these images here, so that way Claude has access to them. And then I'm going to say, I want you to go and schedule these with the potato connector. I want you to generate captions for Instagram and LinkedIn. I want you to schedule this to be posted today at 7:00 p.m. Texas time. So, I'm going to send that off to Claude Code. And don't worry, this is the only part of this video that I'll be using Claude Code for. We'll just run into some sandbox errors inside of Claude Co-work that won't allow us to actually upload these images, hence why we need to use Claude Code for this. Now, you can see that Claude Code is using the potato tool that we connected earlier. And if we give it a second, it'll go and schedule these. And I'll show you the final output. All right, so here we go. I had a quick problem with LinkedIn. I needed to reconnect it since it's been a while since I connected it. And now you could see that both of these posts have been scheduled. At least this is what Claude code says. So, let me come back to Blato and come to my upcoming calendar. And you could now see that both of these have captions for the post as well as all these Instagram carousels that I created. This is pretty cool. And this will be going live at 7:00 p.m. tonight. And a key thing I want to mention here is we had to use Cloud Code since we had images we generated using, you know, Higsfield directly inside of Co-work. But if you were just wanting to schedule a LinkedIn post with no photo, you could do this directly inside of co-work with no problem at all and just telling potato, hey, go schedule this post on LinkedIn and it will do it for you in a couple of seconds. All right, so this next section of how you could use Claude for marketing is extremely important. This might be one of the single best opportunities that are going to be presented when it comes to AI in the future of how SEO works. If you don't know what SEO means, it stands for search engine optimization. And this is completely changing with AI in the mix. So, in order to show you exactly what SEO means, let me show it in action. So, if we come to Google and type in something like influencer marketing agency and search on Google, the top sites that come up, they come up because they are SEO optimized. They're optimizing for them to pop up inside of the Google search engine. And up until now, this functioned fundamentally the same over the last like 10 25 years. But now that people aren't searching on Google as much and they're going straight to something like chatbt or claude, if we're able to figure out how to rank at the very top of the search engine inside of chatbt, claude, Gemini, all these large language models, we're going to have a massive advantage over our competitors. This could be one of the single biggest marketing channels going forward in the future. I think about this even from a YouTube perspective. I try to make YouTube videos that stand out inside of large language models. So then those videos can get pushed to people searching for specific pain points. So before we'd have like 10 different URLs that Google would send to us and we'd go through and search through whichever one we thought would be necessary in order to get the necessary information. But now we can just ask AI and it's going to simply give an output with a link to somebody's website or blog post etc. Now, thankfully, there is this tool called Semrush, which really helps you optimize your SEO when it comes to ranking and AI search. This is a tool that we're going to be using, and it plugs directly into Claude via this MCP that you could see right here. So, I'm going to show you exactly how we could set this up. Let me quickly talk about exactly how Semrush works so you could get an understanding of this before I show a demo. So, let's say we search up something like influencer marketing agency that I just showed you. Semrush is then going to pull all this information. And so it could show how many searches there have been for that keyword this month. It shows how hard it is to rank high for that category. And what I mean by ranking high, I mean like how high up on this list does it rank either in Google or inside of a large language model. Here are all the main things that sum shows us that becomes really important and is super powerful data. So it shows what keywords we should try to rank for based on what our business is. It shows us how our site is currently ranking for these keywords. gives us the exact copy that we could use to improve our SEO. It shows the specific questions that our ideal audience are asking so we could be the answer so we could write a blog post in order to answer those questions so we could show up in AI search better. It shows what competitors rank for that we don't. So that way it could show which gaps we can steal. And then it also shows who our real competitors are in search because a lot of times we don't even know who we're competing with for AI SEO. And this is just like a couple of the different things that it does for us. So let me show you this live in action now. Now, coming back to our prompt pack, I want to give you a prompt in order for you to test this out for your website. So, I'm just going to copy this. I'm going to come back to Claude. I'm simply going to paste this in, and I'm going to give it my website to go and crawl. So, make sure to do the same for yours if you want to test this out. Again, I'm going to show you how this works first, and then I'll show you exactly how to set it up. So, that way you could come back to this section once you do get it set up. So, I'm just going to click send. And now it's running the Semrush connector here as well as it's even using firecrawl to help scrape this website which is another addition. And a couple minutes later even created this markdown file which is an entire SEO report that gives me things I could copy and paste into my website to change. So let's go through this really quickly because this is really detailed with the data that it came back with. So first of all, it's showing us the top keyword opportunities from Semrush. It identified that my website has two sides, AI creators and AI companies and startups. To give you a little bit of context on my website, here is a website. This is for my influencer marketing agency where we help AI creators and brands connect in order to in order to create strategic brand partnership. Based on its findings, it says that we should own this search term AI influencer marketing agency. It shows the amount of search volume per month, which is only 40. Shows that there's relatively low difficulty for competition. And then it shows why this is an exact fit. From here it shows more competitive terms. So influencer marketing agency, influencer agency, and AI marketing agency. It does mention that these are good keywords that we should rank for. But obviously, as you can see the volume here, tons of people are searching for this. So that means that it will be more competitive and tougher to rank better. Then it gives us a couple of other different keywords that we should try to rank for with less volume than the other ones that I just showed you. And this is so much information. And I don't want to go through all of this, but to give you an example, it shows me my title tag and what I should change it to. It breaks down the key problem with what I have in my title as of right now. So, if we come back to my website, it says built by creators for creators. And what this report is telling me right here is that we need to be more clear about what it is that we offer. On top of telling that to me, I now have this copy and paste title tag that I could use AI influencer marketing for creators and brands. Because as you can see that this is a lot more clear on what it is we provide instead of saying built by creators for creators. I'm not going to go through this entire document here but this is output we get from claude and this is a power of when we combine this with Semrush. So let me show you how to set up Semrush. Now first of all go to the link in the description where I mentioned Semrush 1. If you use this link you could get 14 days for free. So make sure to sign up for an account. Next once we have an account come back over to customize. We just simply need to look up the SEMrush connector. So, I'll come over to browse and then search up SEMrush. Click this plus button like we've done for all these other tools we've connected. Click on approve and it should route us back to Claude. And this should be all good to go and set up. I'm just simply going to click always allow like I do for all these other connectors. So, it doesn't always ask me if it can run things for me. I'm actually going to come back to Claude and say give me two to three competitors and tell me what they are doing right along with identify opportunities for me. So, not only will Semrush scrape my website, but it's going to go and scrape my competitors that it's identifying, and it's going to find what's working for them in order for me to apply to my site, but also to identify new opportunities they might not be picking up on. All right, so I'm not going to go through all of this information, but what it did is it did identify three different competitors here. So, Viral Nation, the Influencer Marketing Factory, and Higher Influence, and it breaks down the stuff that they are doing well. So, for example, for the influencer marketing factory, it shows comparison post blogs are performing really well. And then it even created this markdown file with all the different things that they're doing along with, you know, my competitive advantages here that uh, you know, I could take advantage of. And on top of using Semrush inside of the MCP directly inside of Claude, you can always come into the Seamrush platform. And you could see that there is so much more data here that we could use if we are really serious about wanting to level up our AI SEO, which is only going to become more and more important over the coming future. And again, if you guys want to sign up for this, make sure to use the link in the description below, as well as the top pinned comment. You will get a free 14-day trial to use Seamrush One. Now, if you guys made it this far into the video, you guys are obviously eager to learn more about AI and how to apply it in your professional life or your business. Well, that is why I created my school community called AI for non techies. Inside of here, we have about 800 plus entrepreneurs and professionals who use AI and specifically Claude across our entire business. Inside of here, I share exclusive resources with the community that I don't share anywhere else. As well as I share my 50 Claude skills that you could steal from me because I did mention a couple in this video, but there's plenty more that I use on a day-to-day basis. As well as I do weekly calls every single week and record them so you could always stay up to date with what I'm up to and ask me questions. So, if you guys want to join, there's a link in the description in the top pinned comment. But if you guys want more free content like this, subscribe to the channel. I appreciate you so much for saying to the end and I look forward to seeing you again in the next video.