TLDR
OpenAI's GPT-5.6 Soul is offered at both 40-50 tokens/sec on GPUs and 750 tokens/sec on Cerebras chips (18.5x speedup), but the high capex of Cerebras hardware is justified by a $10B rental deal and a strategy to drain token allowances faster, pushing users to higher subscription tiers. The trade-off between speed and intelligence drives Frontier Labs to offer models that are both smarter and faster, while token efficiency emerges as a competing factor.
Key points
- Andre Karpathy preferred smarter models over faster ones, but speed is a significant factor in LLM deployment.
- Most flagship models like Opus 4.8, Fable 5, and GPT-5.6 Soul are served at around 40-60 tokens per second on GPUs.
- OpenAI offers GPT-5.6 Soul at 750 tokens per second using Cerebras chips, which are 20-50 times more expensive than GPU setups.
- OpenAI's $10B deal with Cerebras to rent 750 MW of compute through 2028 aims to convert users to the $200/month pro membership by draining token allowances.
- The hardware cost to fit a 2 trillion parameter model is 14 Nvidia B300 chips vs 90 Cerebras WSE-3 chips, with huge cost differences.
- Token efficiency, as seen in models like Grok 4.5, works opposite to speed in terms of revenue, since faster models consume more tokens per user.
- OpenAI's Codex already offers 1.5x speed at higher usage cost, indicating a pattern of monetizing faster inference.
Tools mentioned
- GPT-5.6 Soul
- Cerebras chips
- Nvidia B300
- Merlin AI
- Grok 4.5
- GPT-5.3 Codex Spark
Techniques
- Token draining to push subscription upgrades
- Hardware partitioning for speed tiers
- Rental-based compute deals (Cerebras)
- Token efficiency modeling
Takeaways
- Speed improvements come at high capital expenditure, often justified by business strategies to increase user consumption.
- OpenAI uses Cerebras chips to offer faster inference on their most capable model, likely to drive pro membership conversions.
- Token efficiency and speed are competing goals for Frontier Labs, influencing model deployment and pricing.
- The trade-off between intelligence and speed remains a key dynamic in LLM economics.
Transcript (captions)
When Sam Altman asked Andre Karpathy whether LLM should be made smarter or faster, his response was smarter model as the answer. And many people would probably prefer a smart model over a fast model given the same option. And we often look at benchmarks that show intelligence before even look at the speed. But what about speed? And how fast should LLMs really be? Most flagship models are currently served at around 60 tokens per second looking at OpenRouter. Opus 4.8 at around 60 tokens per second, Fable 5 around 40 tokens per second, and GPT 5.6 Soul also at around 40 tokens per second. Why can't companies just simply push all their flagship models from this band to a much higher band like 750 tokens per second? I mean, the difference between a 60 token per second on the left compared to 750 tokens per second on the right seems pretty huge. So, shouldn't companies like OpenAI, Anthropic, models to run at much faster speed instead? Typically, as you move towards the right in the X axis here, the higher the capital expenditure to actually achieve them at scale. And this increased capital expenditure comes down to the cost of graphics cards. So, in a way, there is this hardware barrier between GPUs like Nvidia and AMD and more specific chips like Rock and Cerebras chips. And the price difference between them is huge where Cerebras system can easily cost 20 to 50 times more than normal GPU configuration. And yet, OpenAI is offering their GPT 5.6 Soul model with both traditional GPUs at 40 to 50 tokens per second here and also at 750 tokens per second powered by Cerebras chips. So, if companies like OpenAI have to spend so much capital expenditure to gain 18 to 20 times in speed, why on earth is OpenAI offering their model using Cerebras chips? OpenAI actually already has a model that they have been offering at more than 1,000 tokens per second called GPT 5.3 Codex Spark, which was announced back in February. And most people find this model fast but dumb. Most likely because they traded off less intelligent model to run faster since they tend to be smaller. So, until now, what we found is that aggregate demand for faster LLMs tend to dry up as you move to the right of this x-axis since companies like OpenAI push smaller models to the right since it makes more economical sense. And from the user side, most people prefer to served at 50 tokens per second rather than 20 times faster but less intelligent model on the right. So, if that's true, did OpenAI just invert this entire assumption by serving their biggest and most intelligent model in both spectrums here. But first, quick shoutout for Merlin AI sponsoring this video. Merlin AI is an all-in-one AI tool and they're offering a special heavy discount. As you continue to work with AI, you realize that every AI tool is good at something. So, sometimes you go to chat GPT and other times you go to Claude or even Gemini, which means my conversations are all scattered. And worse, I have to pay multiple subscriptions at the same time. One thing I find cool about Merlin is the ability to actually choose all top AI models to chat with while keeping my conversation in one place. I can also use their deep research feature to expand on topics that I'm really interested in. And Merlin is able to help me generate this report on semiconductors as you can see. And pricing is really the big part. ChatGPT, Claude, and Gemini each cost around $20 per month and paying for each really adds up fast and most people don't fully use up their credits. But Merlin AI offers cheaper pricing since Merlin buys API credits in bulk and charges only for what users typically need. And right now, you can get a 75% discount with promo code and only pay $5 per month until the deal lasts. Link in the description below. OpenAI didn't disclose the size of the GPT 5.6 sold, but it's safe to assume that the model is sized at at least 2 trillion parameters and possibly up to 4 trillion parameters in size, which by all measure is a large model. And taking such large model from 40 tokens per second and moving it all the way to 750 tokens per second is not for the faint of heart because of the huge capital expenditure along the way. One way to look at this is by looking at the chart from Nvidia where they broke down their system showing the throughput on the Y axis and responsiveness on the X axis. Now, if this graph confuses you, you're not alone. It took me a bit of practice to frame my thinking to get this as well. What you're seeing here essentially is this. If you want to promise your users to serve the model at, let's say, 340 tokens per second at all times using Nvidia B300 chips can get you a throughput at about 450,000 tokens per second at the data center level with 1 MW power, which means you can have about 1,324 concurrent active users where every single users will experience up to 340 tokens per second. So, as long as only 1,324 users access your system at the same time, you can honor your word to your customer that you will meet the 300 tokens per second SLA. What you're not seeing here in this chart is the Cerebrus chips. And even if we make an educated guess to draw this line, say, using the same Cerebrus chip can get you 450,000 tokens generated per second, but at 750 tokens per second per user. In this case, you can only have 600 concurrent active users, which is more than two times less concurrent active users compared to Nvidia, but the users that do have access to Cerebrus chips are generated at more than two times the speed. And assuming GPT-5.6 Soul is a 2 trillion parameter model, which is a low estimation, the hardware cost just to fit the model with Nvidia chips is 14 Nvidia B300 chips, and in the case of Cerebrus, 90 WSE-3 chips, and the cost difference here is huge. So, is this thing even worth it for OpenAI just to provide their most capable model at lightning speed? Here's where things get interesting. Currently, Codex already offers an option to run the model at 1.5 times the speed, and it explicitly says that it will draw more usage in exchange. And the keyword here is usage. In order for OpenAI to drive their revenue, they need to encourage more of their users away from free subscription and convert them to the $200 per month pro membership. And one of the best way to push their users in that direction is by draining their usage faster, leaving more users wanting more token allowance by signing up for higher plans. And going back to our price difference between Nvidia GPU and Cerebrus chips, the capex in this case for OpenAI isn't actually in the hardware cost since they didn't buy Cerebrus chips, but instead they made a $10 billion deal with Cerebrus to rent their 750 MW worth of compute from their data center through 2028, which means OpenAI has the next 30 months to make this $10 billion deal worth the price tag. And a large portion of OpenAI's revenue source comes from the ChatGPT subscription. So, for the sake of simple analysis here, let's assume that OpenAI will only serve their Cerebrus chip-backed GPT 5.6 soul through their subscription model only. Though in reality, they'll probably collect revenue from all three sources. OpenAI's $200 per month pro membership would bring them about $6,000 per users for the next 30 months, which means they have to theoretically convert about 1.6 million users to the pro membership, which is about 0.16% of their 1 billion monthly active users. And the fastest way to get this conversion is by draining their token allowance and setting a premium cost for processing your requests faster through Cerebrus chips instead. Like we saw earlier, OpenAI already charges their users higher usage when they select 1.5x speed, but for the same tokens at the end of the day. So, effectively, Cerebras chips that offer up to 750 tokens per second SLA, which practically for the users could be 18.5 times speed up, which is huge. And it'll likely drain your token allowance that much faster, depending on how optimized Open AI actually made their model to run on Cerebras chips. Now, like I said, in reality, their revenue will probably be collected not just from subscription alone, but through business and API as well. And beyond Codex through subscription, people might deploy a low-latency app through API, reaching Cerebras chip for workflows that need a fast inference. So, these would all collectively create demand for Cerebras chips separate to the back of the napkin math that we just did on subscription revenue thesis alone. Now, one element we haven't discussed is token efficiency or cost of tokens, which adds yet another dimension to this entire equation and changes the economics upside down once again. More and more models like Grok 4.5 that we just saw from SpaceX AI are becoming token efficient, where models use less tokens to get the same job done. So, in a way, token efficiency works diametrically opposite to token speed, at least from the Frontier Labs who are trying to encourage more token usage for higher revenue. All of these are, I think, such interesting factors to consider as the AI race continues to unfold and we're seeing more competition driving Frontier Labs to not only offer their models smarter, but also faster and also more cost-efficient.
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